*Titles and descriptions for each piece are below the image ↓

Pure Impact Gym Direct Mail Spec Ad

Design by: Ena Bernardino @madebymagdaa

Whichever side catches the eye of the one sifting through their mail, the goal is to keep it out of their trash. The purpose for this mail piece was to drive people to visit the gym and access their free 3 day pass. I decided to make the language forceful yet inviting by using the tone of a trainer waiting at the doors to start your first session.

SPEC AD CoverGirl Lipstick Newspaper Ad

Design by Lara Brockway

This newspaper ad’s purpose was to drive sales towards the client’s new lipstick line embracing women’s natural beauty. The wording was very specific, staying true to the brand’s stylish and feminine tone. By providing the right words and beautiful visual, it encourages the audience to go make the purchase.

DoorDash landing page spec ad

Design by: Lara Brockway

These two landing pages had certain requirements that needed to be included within the ad while making it obvious to the audience of the company’s intentions. In this case, it was to persuade independently owned restaurants to partner up with DoorDash. Aside from making sure the audience knew what they’d be getting in return for signing up, it was important to note that the process of doing so was simple and they had support all hours of the day with any questions that they needed answered.

Cheeto's College Giveaway SPec Ad

Design by: Ena Bernardino @madebymagdaa

This website landing page was written and designed for college students with the goal of enticing them to enter the clients giveaway. The idea was to collect data so the audience keeps the Cheetos brand top-of-mind. Rather than use simple and promotional language, I targeted the audience with Cheeto’s brand voice, drawing them in with a benefit driven message and a clear but clever call to action.

Johnson & Johnson Conditioner Email SPEC AD

Design by Dhy Sinio

Subject Line: Peek-A-Boo, Your Little One Can See You

Snippet: Download our 20% off Johnson’s Baby Conditioner coupon

With the clients goal of increasing their products awareness, the writing was focused primarily on parents who only want the best for their child at bath time. The overall substance of the email was within the subject line and snippet before the audience even clicked through to capture their attention. The emphasis on the coupon is what needed to be front and center.

The New Yorker Banner Spec ad

Design by: Marie Julie Watkins @mjwatkins_graphiste

*2 separate ads but same purpose

When you only have a few seconds to hook your audience in, Every. Word. Counts. For this banner ad, the goal was to persuade the readers to go digital when using The New Yorker. Although I wanted to be direct with the call to action, I made sure to make it clever to capture the audiences attention.